Industrial Design for Tech Products that Ship.

I help companies design and develop innovative technology hardware products that customers love through an efficient, adaptable process.

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Bringing a new hardware product to market is hard

The complexities of research, design, engineering, marketing, and getting the product out the door can be overwhelming. You need the right design partner to work through the challenges with you in an efficient and adaptable way. 

I've spent the last decade working with some of the most innovative companies in technology. I've shipped dozens of products from cameras to medical robotics with teams large and small. I now work independently to provide efficient and high-value design services to companies looking to ship their next product. 

See More Work

Brands I've worked with:

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What clients have said:

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Both creative and collaborative, I couldn't recommend Anson more as a design partner...Anson and his team delivered designs that inspired Lyft leadership and helped us move into the next phase of development.

Ethan Eyler, Head of Brand Ventures at Lyft
For work done at Bould Design

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Anson has a great ability to bring options that are in sync with what early-stage startups need; high quality solutions and opinions (backed by testing and feedback) about which ones will deliver the best value for customers and the business.

Paul Katz, former SVP Hardware Engineering, Eight Sleep
For work done at Bould Design

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Anson is the calm in any storm...You'd be hard pressed to find a better professional to partner with when you want to bring your brand to another level.

Chris Kraeutle,former Principle, Founder - San Jose Studio, Ronin PD
For work done at Bould Design

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Anson is an incredibly talented designer who brings a creative approach to problem solving...He was incredibly attentive to us as clients and to every detail of the project.

Bradley Lautenbach, former SVP Marketing, Light
For work done at Bould Design

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Anson is a creative, thoughtful and extraordinarily talented industrial designer. I am grateful to have worked with him and can’t wait to do so again in the future.

Dorrian Porter, Founder, Vestaboard
For work done at Bould Design

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Anson always stepped in, with his brilliant eye, to help. We worked together on a number of product design awards over the years, winning most of them.

Alyssa Harker, former Head of PR and Communications, R-Zero
For work done at Bould Design

A full spectrum of industrial design services

Design strategy
Design concepts
Design development
Design documentation
Manufacturing support

Branding and identity
Physical/digital product UX/UI
Interactive prototyping
Product visualization (3D)
Product photography/video

FAQ

Who are you?
I'm an industrial designer with over a decade of experience working in technology hardware products in Silicon Valley. I was formerly a Partner at Bould Design, the studio behind iconic hardware designs for brands such as Nest, Roku, and GoPro. I led design teams for clients large and small, in the consumer and enterprise hardware spaces. The work shown here was all done at Bould Design and represents the best design work that I personally owned or contributed significantly to as a leader. Since mid-2022, I've been operating as an independent industrial designer. I also post daily thoughts on design on LinkedIn, and write regularly for my blog, Design Things.
Where do you work?
I currently work out of my home studio in San Francisco, California. If you're interested in doing a project, it does help if you're in the San Francisco Bay Area, but I've successfully worked remotely with clients all over world. I will travel for projects, if necessary. International projects welcome.
Are you taking on new clients?
I'm currently booking clients for Q2 of 2023. I only take on 2-3 clients at a time, depending on the size and scope of the engagements. Feel free to book a call if you'd like to discuss a project.
How do you price your projects?
The price of a product design project can depend highly on the complexity of the product and how much involvement you require from a designer. I work on a per project, fixed fee basis, with a minimum project price of $10,000 USD. For a more accurate estimate, feel free to book a call. I'm not currently taking on equity based projects.
What software do you use?
All CAD is done in SolidWorks and delivered in either native SolidWorks format or STEP files. Product visualization stills and animations are done in either KeyShot or Blender. All other visual design work is done in either Adobe Creative Suite or Figma.
Do you do engineering work?
I do not do any deep engineering work, but I've shipped enough products to know what's possible and design with a very engineering-friendly approach. I'm very comfortable working with engineers and have collaborated successfully with in-house engineering teams and consultants. I also have a network of engineers that I can refer if needed.
Are you hiring?
I'm not currently looking to hire any staff.
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Anson Cheung
Industrial Designer
San Francisco, CA
© 2023